4 days ago 3 min read A monetization platform is a solution that allows app developers and publishers to monetize their digital products with ads and subscriptions, in-app purchases, or other hybrid solutions. Building out an app is only part of your journey. To sustain your growth, you need to

Programmatic advertising represents the automated buying/selling of digital advertising inventory using software, data and real time bidding. Why it’s important: Because it provides a way to replace manual advertising (which can take huge amounts of time) with a way to make efficient and targeted advertising decisions based on data, which will ultimately improve your ROI (return on investment).Digital advertisements are becoming increasingly competitive, so brands, along with their…

Digital publishing is a cutthroat game, and the strategy of the publishers is changing just as fast as the habits of their audience. Not content with just pumping traffic, publishers are out for maximum punning on every impression. This is where choosing the best SSP becomes an important consideration for long term revenue growth. But picking the correct piece of technology is not just about banging on about who’s offering the maximum bid – you need to understand how modern ad systems work,…

A successful ad campaign is built on a foundation of strategic planning, data-driven insights, and the right technology. This article explores key strategies for creating smarter ad campaigns that drive engagement, conversions, and long-term growth in today’s digital landscape. Defining Clear Objectives and KPIs The first step in any successful

During the past 10 years, digital advertising has been powered by automation, and it only continues to pick up pace from here! Businesses are leaving behind manual placements, as well as being generalists when it comes to audience targeting, and instead, data driven platforms are powering the way that ads get bought, sold, and optimized. The programmatic ad exchange sits at the epicenter of many digital ads today. Smart platforms help advertisers connect with audiences while leaving them…

In an environment where every impression counts, an advertiser and publisher cannot rely on guessing and speculation to get people to notice them. Instead of this guesswork, advertisers and publishers require speed, transparency, and control at scale thus making an ad exchange necessary in the digital world. The ad exchange allows advertisers to transact with publishers in real-time, transforming the manner in which inventory is purchased, sold and optimised to turn complex and unpredictable…