The programmatic arena is continuously changing driven by the emergence of key technology platforms, including mobile, video and social. In this world of high-volume, high-velocity and high-variety information ad tech industry players need advanced sophisticated technological solutions in order to succeed.
Gamoshi's elastic programmatic platform fulfills this need by creating new opportunities for insights and decision making, all in real time.
Gamoshi׳s platform core has an algorithmic brain which is comprised of three types of algorithms:-
IT algorithms – which aim to improve IT performance and efficiency.
Big data algorithms – which analyze huge amount of data in real time.
Optimization algorithms – which aim to optimize the match between demand and supply.